About SM GROUP (Europe)


The UK's largest 'one-stop' Marine Electronics Distributor


Established in 1972, SM GROUP (EUROPE) has grown to become the UK & Ireland's largest value-added distributor of marine electronics.


With 50 years of experience supplying marine electronics to installers, chandleries, marinas, boat builders, commercial and military & government clients, we are confident in providing a first class service to all customers whatever their size or requirements are. 


Why choose SMG?


50 years marine electronics expertise
In-depth pre-sales technical advice
Personalised equipment packages to meet your requirements
Extensive stock with next day delivery
Hassle free returns
Exceptional after sales support and customer service
Marketing and website support
Full ISO 9001, JOSCAR and UKAS accreditation


Our Team


Ray Badminton

Ray Badminton

Managing Director

Susan Stubbs

Susan Stubbs

Finance Director

Alex Longworth

Alex Longworth

Technical Manager

Nick Edgington

Nick Edgington

Sales Manager

Sam Adams

Sam Adams

Marketing Manager

Barry Richards

Barry Richards

Operations Manager

James Northmore

James Northmore

Purchasing Manager

David Swabey

David Swabey

Account Manager

Matthew Day

Matthew Day

Account Manager

Nick May

Nick May

Account Manager

Simon Matthews

Simon Matthews

Senior Support Engineer

Aaron Cox

3PC Exec

Angela Davies

Angela Davies

Personal Assistant / HR

Ashley Mills

Ashley Mills

Sales Adminstrator

Chris Hampe

Chris Hampe

E-commerce Executive

Chris Watters

Chris Watters

Warehouse Manager

David Giles

David Giles

Creative Designer

Jenny Millar

Accounts Admin

Nicola Richards

Sales Admin

Peter Pearson

Peter Pearson

Support Engineer

Ross Pearce

3PC Manager

Shawn Ashton

Shawn Ashton

Warehouse Manager

Tracey Jewell

Purchasing Admin

Daryl Edwards

Daryl Edwards

Warehouse

James Brown

Warehouse

Michael Kellow

Michael Kellow

Warehouse

Phil Crouch

Warehouse